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Zomer 2011
 | a Lee® don’t lie | | 26/01/2011 | | Today, as the political and economic climate ensures that austerity and uncertainty reaches even the most optimistic among us, it is no surprise that we have all become a little jaded with the plethora of fashion campaigns that communicates to ‘target audiences’ with empty promises and wildly unattainable dreams... Cutting against the grain, one of the granddaddies of the denim world, Lee® has decided it was time to cut to the chase and tell it how it is.
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H/W 2010-11
 | Lee exhibits 101 finalists of Make History | | 03/12/2010 | | Lee presented the images of the 100 finalists + winning picture of the 2nd edition of Make History, the international competition of photo-reportage, at Foro Boario in Modena, Italy.Having started out in 2007 as a one-off contest lasting two years, the tearaway success of Lee’s photo story formula created the desire to launch a Second Edition, which kicked off mid May 2009. The contest was open to anyone who wanted to document and describe aspects of everyday life that contribute to the “making of history”. It featured real stories in people’s own images and words and brought Lee’s users together as a worldwide community. The International Jury, made up of Arianna Rinaldo (Ojo de Pez), Terry Jones (i-D Magazine) and Alex Wiederin (Vogue Hommes International), has decided to award the first prize of 25,000 Euros to the work “Downdance” by Leidenfrost (Javier Arcenillas, Spain).
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H/W 2010-11
 | Lee viert de vernieuwde inrichting van de Parijse Lee. | | 19/10/2010 | | Lee had voorbije woensdag een reden om te feesten met de voorstelling van de nieuw ingerichte Lee Store in de rue des Rosiers. De verzamelde modeliefhebbers genoten er van de muziek van Boombass (Cassius), Irfane (Outlines) en Lil Mike (Birdy Nam Nam). Onder de aanwezige gasten waren namen zoals The Gush, top model Gaelle Pietri, actrice Anne Lise Hesme, Benjamin Galopin, JR Ewing en aka Oeno.Het iconische jeansmerk Lee heeft zijn flagship store in de rue des Rosiers in Parijs in een nieuw kleedje gestoken. Een nieuw inspirerend concept dat het volledige Lee- aanbod omvat: de hoofdcollectie van Lee voor mannen en vrouwen, Lee 101 en The Lee Archives.
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